Design is the most
underestimated
lever in business.
TDP was built on it
20+
Years of Experience
2
Studios In India
17
Team Members
50+
Global & Domestic Clients
We Are A Research
Obsessed Design Firm
For nearly two decades, we have worked at the intersection of category intelligence & design systems, studying how categories move, where brands stall, & what it takes to be chosen.
We work primarily in India's most competitive FMCG & FMCD categories. The kind where shelf space is finite, consumer attention is fleeting, and the gap between competing and leading is measured in seconds
Our ProcessOur Story
The Design People was not built to be a design agency. It was built on a conviction that design is the most underused strategic tool in business.
Sneh and Sachith founded TDP in 2008 with a research-first approach. Their core measure of great design is not how it looks in an award entry, but whether it changes how a brand is chosen. Nearly two decades later, that conviction has been tested across hundreds of projects, dozens of categories, and some of India's most popular and competitive consumer brands.
The goal has never changed: transform businesses, enrich lives, and create a better world - through the clarity that only Design Intelligence can deliver.
Sneh Sheth
Co-Founder
Curious By Training. Category-Obsessed by Practice
The Design People is built by people who are as comfortable in a category audit as they are in a design sprint. Everyone bringing a distinct discipline, all sharing one standard: every decision must serve the brand's position in its Category.
A people observer at the intersection of brand building and human behaviour. Prabha leads marketing, strategy alignment, and organic growth for TDP - with 14+ years of experience across FMCG, B2B, and D2C. A MICA and SIMC graduate with a Digital Marketing certification from IIM Calcutta, her curiosity runs deep: why do people choose what they choose, and what makes a brand the inevitable answer. Mythology, World Wars, and a very spoiled pet round out the picture.
Prabha Kadam
Marketing Head
A rare blend of engineering, psychology, philosophy, and brand strategy. Priya has spent a decade decoding people, culture, and behaviour to build brands that matter - across AI, Tech, Finance, FMCG, Healthcare, Education, and Fashion. A MICA and Anna University graduate, she brings deep expertise in qualitative research, consumer insight, and brand positioning. When not building brands, she is singing, songwriting, and training in movement and martial arts.
Priyadarshani GP
Strategy Head
Sneha Siddharth
Operations Head
25 years of expertise in pre-press, branding, and packaging production. Rupesh is TDP's authority on print-ready artworks, spot colour separations, and printing technologies spanning offset, rotogravure, and flexography. He has worked with Britannia, HUL, Amul, PepsiCo, ITC, Tata, Godrej, Mother Dairy, Marico, and Zydus. The standard is always production-perfect.
Rupesh Kudalkar
Studio Head
Our Values
Bold
Stay curious. Keep ahead. The best thinking comes from people who never stop looking.
A Rachana Sansad graduate with 7.5 years across digital, web, UI/UX, and packaging design. Shweta believes design is a cultural artifact - something that reflects how people think, feel, and behave. At TDP, she creates design systems that do not just communicate clearly: they leave a lasting mark on how a brand is understood. Films, plants, and board games inform everything else.
Shweta Pathare
Creative Lead
An experienced brand services professional with sharp leadership instincts and a record of building long-term client relationships. Saddichya leads all client servicing at TDP - specialising in market analysis, project management, and translating complex client needs into briefs that the work can actually deliver on. Structurally minded and always in command of the room.
Saddichya Bhatkar
Client Servicing Lead
Chandrakant Bhone
Senior Designer
14 years across branding, packaging, and visual communication. Gauri brings a concept-led approach to design - combining visual storytelling with a refined aesthetic built across FMCG and lifestyle brands. When not designing, she is writing, shooting, or looking at contemporary art and visual culture.
Gauri Salaskar
Senior Designer
A commercial and systems-driven thinker with experience across brand strategy, client relationships, and project delivery. Gaurav began his career in business development - driving 25% of company revenue at a prior role without a marketing budget. At TDP, he brings the same resourcefulness to client servicing. Coffee enthusiast, trekker, proud cat dad.
Gaurav Kakade
Client Servicing Manager
A well-rounded brand thinker who has worked across brand, agency, and platform ecosystems. At TDP, Nikhil bridges strategy and design - helping teams build brands with clearer positions and sharper Category logic. Known for his energy, curiosity, and his conviction that the most obvious answer is rarely the right one. DJ and music enthusiast.
Nikhil Datta
Client Servicing Manager
Avinandita Mahanti
Client Servicing Manager
P Chakrapani
BD Manager
Sumit Bykar
Studio Artist
Mokshika Sheth
Junior Designer
A Bachelor of Design graduate from PES University, Bangalore. Smriti works across packaging and visual communication - with a particular interest in branding and typography. She explores design trends, experiments with creative visuals, and keeps a close eye on what the next generation of Indian brands is doing.
Smriti Sukesh
Junior Designer
Rajashree
Admin
15+ years of expertise in packaging artwork, prepress, and colour separation. Nitesh has led artwork teams and managed studio operations across complex, multi-SKU projects - bringing the same rigour to workflow and delivery as to the quality of every print-ready file. Outside work, you'll find him in the pool.
Nitesh Dere
Studio Team
Designing Beyond Brands
The Design People was built on the belief that Design Intelligence is not limited to brands, products or categories. It applies to communities too.
The Initiative
TDP's social impact work is rooted in Himachal Pradesh, specifically in the communities of Mandi District, where the founders have built a grassroots NGO dedicated to three pillars of sustainable local development: medical access, education, and tourism
The Connection
This work is not separate from who TDP is as an organization. The same research obsession that drives our success also drives our social work - understanding what communities need, what systems already exist, and where the real gaps lie
Design transforms brands.
It can do the same to communities too.
Follow us on Instagram
@_thedesignpeopleTell Us About Your Brand
Every engagement starts with a conversation - about the brand, the market it operates in, and where it needs to go. That conversation shapes everything that follows
Lets TalkSubscribe to Distilled
Distilled is TDP's take on emerging categories, consumer shifts, and innovations shaping brands and business